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Rocked to the Core

When you’re feeling rocked to the core in life and your business; or just standing on slightly shaky ground: this is for you.

What does being rocked to the core have to do with branding?

What happens in business kinda reflects what happens in life. And when you have solid branding at the core of your business, then you have a business brand that can withstand all kinds of problems and challenges. Even when the wheels feel like they’re falling off, the vision and purpose and the essence of who you are in your life and business holds true and doesn’t change. It is just a matter of looking inwards to your source of inner light, because that light never goes out.

Having a hard time

A handful of people I know are having an incredibly hard time right now. And for a couple of these people, I mean next level rocked to the core kind of hard time. And quite likely, you too, know some people struggling with life right now. We’ve all been shaken and flicked off axis at least a little lately, to varying degrees. But we are never really rocked to our core. Nothing can rock our core, it just may feel like it sometimes. Even in the light of some of these seemingly insurmountable challenges, the core of who we are still shines brightly (perhaps even after we die, who really knows?)

Deep inside beyond our bodies

I worked with a beautiful quadriplegic woman for a few years when I was younger, in my early 20s, who I still call my friend after all of these years. This work gave me a great insight into who we are deep inside, beyond our body. Though she didn’t agree with me at the time, all I could see was a brilliantly lit up soul beneath the challenges she wrestled with on a daily basis.

Also in my 20s I accompanied a friend to visit her father with advanced Huntington’s Career a motor neurone disease that slowly takes away your motor skills and causes you to convulse, sometimes quite dramatically.* My friend left me with her father for a while as she had to do something. Her father couldn’t speak or control his movements at all, but I sang to him. I watched in fascination as he calmed down and his whole face lit up as I sang some old-fashioned song I knew he’d know. And I looked into his eyes, deep into his eyes. All I could see was a luminous soul inside a very frustrating body that he was wrestling with. I could see, on the inside, he was singing this song with me.
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*FOOTNOTE: I haven’t looked up or researched this disease, this is just what I remember being told so many years ago, so please excuse me if this description is inaccurate.
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The point is, from a young age, I was starting to work out that your outer circumstances, mask what’s really going on at your core. Your core doesn’t get rocked.

In my branding course and book, I speak about a Soulful Tree. This tree which I use to represent your business and your brand, stands strong and tall despite the environment and atmosphere that curls and sweeps around the tree. All of the challenges we have pass by like weather and seasons for us to deal with. But when we are clear about who we are, our vision and purpose and the essence of our brand which resides at the core of our tree: no matter what problems or challenges swirl around us, the core of our tree, the soul of we are, remains untouched.

Clear skies and still waters

I am encouraging myself to trust right now. I’m aware how flimsy our desperation for security and control really is – basically it is an illusion.

So if you’re feeling like all of your balls have been thrown up in the air, if you are feeling rattled or rocked – tune into your core. You will find still waters there. These deep still waters are an eternal source of guidance and knowledge and can be relied upon for the decisions you need to make for your life and business.

If we surrender to earth’s intelligence we could rise up rooted, like trees.
Raina Maria Rilke

When something is missing

The problem with all of these formulas and templates we have available to us on tap.

It is a time when templates and formulas, organisation and processes are all highly prized. Skipping around the world wide web you quickly see the same patterns and replications of sales funnels and offers of ebooks, ecourses and products, services and online events.

The pressure to step into the online labyrinth and quickly navigate your way: to carve out your place in this soul sucking online world, throws up a few problems from a branding point of view.

You ship it and publish it, get it up as quickly as you can and then… there is often that feeling that there’s something missing. What’s missing is soul, depth, difference and imag-in-ation.

The work we are presenting is often leaving us feeling unnourished and like sell outs, as we are pushed and prodded to get onboard: fear-mongered into believing we need to know the latest and greatest and not miss out.

Great branding will never make you feel this way. Great branding will draw you in to a story, through images that mean something to us, shift something in us, light us up and move us.

The systems and processes and technology you adopt is important, but only AFTER you get deep inside your brand storytelling, your philosophies, your OWN WAY, presenting something new and unique. Creating something that comes from your heart and not just inline with what others say you need to do.

So master the technology and get your processes in order, but FIRST, get to the soul of your brand storytelling and what it is that is lights you up and highlights what it is that is so special about what you have to give.

To me soulful means : so-full. So full of imagery and stories and depth of meaning, of creativity and especially imagination.

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