January is a good time to clear the mist from the mirror and get clear about who you are and why you’re in business.
For many business owners and entrepreneurial types, the division between life and work is blurry. Work can be central to a person’s life and identity and that’s not necessarily a bad thing. In fact this could be the very secret to unlock your brand’s success.
When you throw your heart and soul into your business and brand – you will naturally gain momentum.
Have a strong sense of identity
So who are you – personally and in your business? What makes you tick? What are your greatest strengths and gifts? Think about what you have to offer from your customers’ point of view. Try to understand how your customers see you and how you make them feel. The emotional benefits are the most powerful factors that drive your customers to embrace your brand and gives them reason to buy from you.
A clear sense of purpose
What gets you out of bed in the morning? What is the passion and purpose behind your business and brand? Why are you doing what you’re doing? Finding your purpose is the key to your brand’s identity. It is there. It may just take some time and focused attention to tease it out. When you see it there in front of you, you will say “aha of course”. That’s your story, it’s the perfect source of energy that drives a charismatic brand.
Articulate your identity and purpose
Now comes the fun part. You’re clear about your identity and purpose, you now need to find a way to clearly articulate these attributes to (what we hope is) a hungry audience in need of what you have to offer.
Once you’re clear about who you are, everything else falls into place. Your identity is the heart and soul of who you are and your life works – it is the reason you do what you do.PHOTO: Dorian Leigh by Milton Greene 1950 via Pinterest